My first Notion template launched at $5. I picked that number because it felt safe, low enough that nobody would hesitate, high enough to not feel like a freebie. It was the wrong call.
After two weeks with barely any traction, I ran a simple test: same template, same landing page, price raised to $15. Conversion rate did not drop. If anything, the higher price signaled more value and buyers trusted it more.
The lesson was not to charge more blindly, it was that price is part of positioning, not just a cost calculation. A $5 product reads as a side hustle. A $15 to $20 product reads as a real tool.
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